Archive for July, 2011

Managing Time And Staff Effectively Critical to Small Business

July 7th, 2011

The control of your time is key to being productive especially as a small business owner or new entrepreneur. With the sheer volume of things to do each day it is critical that you are organized and not falling prey to distractions. Since you only have so many hours in a week, I strongly recommend that you create a proper “To Do List” either on your computer or on paper that reminds you on a daily basis, what you are trying to accomplish each week. 56 83 Equally important is to “schedule” tasks for a specific day to keep things in priority. When you need to really focus on things such as marketing or accounting work, close your door. The natural culture of a small business is for the “door to always be open”.

While being available for customers is often necessary as an owner/manager especially in a start-up situation, having staff come and go constantly will interrupt your train of thought and could cause you to miss something significant. Employees should come to understand that when the door is closed, you are focused on growing the business that pays their wages. Phone calls, opening mail and emails can all be scheduled into certain times of the day to give you better control over your environment and time. Large businesses schedule closed-door boardroom meetings with management and department heads regularly specifically for this purpose and while you may not yet have a boardroom, closing your door to quietly contemplate is equally if not more important for your small business. Setting a weekly plan therefore, on a Monday morning or even on a Sunday night preceding your week, is most important. Sit down and ask what you’re going to accomplish, each of the five or six work days and don’t deal with Thursdays matters on Monday. If your plan determined that it was good enough to get it done on Thursday and you’ve got some priority items Monday, Tuesday etcetera, stick to the plan.

As a businessperson you have to be mature enough to know what you have to get done and then do only what you should do. Don’t grab the garbage bag on the way out the door and take it to the back lane and dump it in the dumpster. If you are a one-person business that’s one thing but in many cases you see owners of a small business doing things that might seem to be setting a good example but it’s frankly not a good use of their valuable time. As the driving force behind the success of your start-up, put a value to your time and ask yourself, would you pay somebody that much money to do this task? So if you are worth $50 an hour, why are you doing a job that you would pay $7 an hour to have done? It’s not about ego or position. It should be completely about what is in the best interest of the business and where your time is best spent. So, delegate, delegate, delegate. When the end of the week comes and you’re checking off all of those items as “done” because you were disciplined and controlled the interferences, the satisfaction will be inspiring.

My goal is to help you succeed, Bryan M. Fenske, Founder – www.startingabusinesscoach.com

Small Business CRM Software

July 7th, 2011

Customer Relationship Management software has helped automate the way you managed the contact points with customers. In the competitive environment business contact management software has made life much easier than it was a decade ago for the sales team. You as a salesperson do not have to fill in diary after diary of information and tips about a specific client and all his peculiarities.

You can just feed it all in to the computer and have the information available to you any time you wish. More importantly the subsequent people dealing with the client will also have all this information available to them. At each contact point from sales lead generation, the sales call, the actual sale, and the after sales service, you can now customize the client’s experience with your business in a whole lot of ways. Making the customer satisfied and retaining their loyalty.

When Do You Need It:

While it may be argued that a sales contact management software may come in handy to an organization of any size, there is a specific need for such CRM software when you have more than one person handling your sales lead generation and follow up. There is nothing worse than the representatives of the same company not knowing what the client wants done. If the case history of the client is clearly stated no matter who takes the call, the client can be assured of a good experience with the company’s contact person. The reverse is also true. As when a client has to keep repeating his demands to individual after individual working for the same company his level of frustration will also rise. So why not eliminate the frustration and increase the satisfaction level of your present and potential clients.

What To Look For:

Having a web contact management system makes it easier for the company’s sales force to tap into the resources that generate sales leads for them anywhere and at anytime. While it may not beat the traditional one on one approach, you will have better trained and informed salesmen and women dealing with your customers. That in itself can be an edge over the competition. The minute you can understand and give the client what he is looking for, he is going to be rooting for you. He will even put more word of mouth publicity your way which could be worth its weight in gold.

How To Customize It:

While the CRM software may have specific set patterns, the successful integration of the software with your sales process will depend on how well you can customize it to suit your purpose. There will be some details that are superfluous to your business needs and there may be new details that you may need to create fields for. It is well worth the initial effort to customize the standard software so that you can always have the data that you need on your finger tips. The saying “Knowledge is Power” never rang more true than it does today.